My name is Nicholas Blackwood, formerly known as Larry Price. I am a seasoned product management leader with 20 years of experience bringing a wealth of expertise and a proven track record leading teams, changing industries and building software products that make consumers lives better and customers more profitable.

As the Director of Dealer Services for FIXD Automotive, I took on several roles. I was responsible for the product roadmap, future vision and planning as well as the planning and success of each two week sprint for our APIs, dealer dashboard offering and our Mobile Solutions (iOS and Android) known as CarRx winning a top industry award just one year after launch.

Within Karmak Inc. as a Senior Product Manager, I created the UX designs, product requirements and oversaw the implementation and launch of an API portal for the Heavy-Duty Trucking sector (a first in the industry) processing over 10 million transactions per month within its first year. (Karmaks API Portal)

In my role as Product Management Director at CDK Global's ELEAD CRM, I oversaw our Product Management team and UI/UX department responsible for creating and delivering innovative software for the automotive dealership market. During my tenure, I have initiated numerous process and procedure improvements to ensure timely delivery of new features and releases. ( CDK Global elead)

My background in software engineering provides me an incredibly unique perspective into product management and the ability to communicate with engineering and QA personnel on a technical level. This provides me the necessary insight to understand technical concerns and how they can impact the business roadmap.

My career has always been creating and advancing successful software products that bring value to consumer’s lives. In addition to that, I have always been driven to be better and to share what I know. There is a great amount of personal satisfaction when I can foster a passion about what we are accomplishing and help others to be successful.

Core Competencies

Software Dev. Lifecycle (SDLC)
Product Lifecycle Management (PLC)
Agile Transformation

Stakeholder Engagement
User Experience (UX)
OKR, KPI & OGTM implementation

Capacity Management
Risk Management
Team Building and Development

Career Path Overview

9/2023 — Current

3/2022 — 6/2023

11/2019 — 2/2022

2/2019 — 19/2019

7/2016 — 2/2019

8/2015 — 7/2016

8/2013 — 6/2015

10/2012 — 4/2013

2/2004 — 10/2012

Director of Product Management

Dir. of Dealer Services (PM)

Senior Product Manager

Senior Product Manager

Dir. of Product Management

Senior Product Manager

Product Manager

Product / Dev. Manager

Product / Dev. Manager

I look forward to being able to continue my growth and embrace new challenges, develop new products, improve processes, educate peers, and share what I have learned. I appreciate your taking the time to review my credentials and experience.