My name is Nicholas Blackwood, formerly known as Larry Price. I am a seasoned product management leader with 20 years of experience bringing a wealth of expertise and a proven track record leading teams, changing industries and building software products that make consumers lives better and customers more profitable.

As the Director of Dealer Services for FIXD Automotive, I took on several roles. I was responsible for the product roadmap, future vision and planning as well as the planning and success of each two week sprint for our APIs, dealer dashboard offering and our Mobile Solutions (iOS and Android) known as CarRx winning a top industry award just one year after launch.

Within Karmak Inc. as a Senior Product Manager, I created the UX designs, product requirements and oversaw the implementation and launch of an API portal for the Heavy-Duty Trucking sector (a first in the industry) processing over 10 million transactions per month within its first year. (Karmaks API Portal)

In my role as Product Management Director at CDK Global's ELEAD CRM, I oversaw our Product Management team and UI/UX department responsible for creating and delivering innovative software for the automotive dealership market. During my tenure, I have initiated numerous process and procedure improvements to ensure timely delivery of new features and releases. ( CDK Global elead)

My background in software engineering provides me an incredibly unique perspective into product management and the ability to communicate with engineering and QA personnel on a technical level. This provides me the necessary insight to understand technical concerns and how they can impact the business roadmap.

My career has always been creating and advancing successful software products that bring value to consumer’s lives. In addition to that, I have always been driven to be better and to share what I know. There is a great amount of personal satisfaction when I can foster a passion about what we are accomplishing and help others to be successful.

Core Competencies

✓ Software Dev. Lifecycle (SDLC)
✓ Product Lifecycle Management (PLC)
✓ Agile Transformation

✓ Stakeholder Engagement
✓ User Experience (UX)
✓ OKR, KPI & OGTM implementation

✓ Capacity Management
✓ Risk Management
✓ Team Building and Development

Career Path Overview

09/2023 — Current
Director of Product Management

03/2022 — 06/2023
Dir. of Dealer Services (PM)

11/2019 — 02/2022
Senior Product Manager

02/2019 — 11/2019
Senior Product Manager

07/2016 — 02/2019
Dir. of Product Management

08/2015 — 07/2016
Senior Product Manager

08/2013 — 06/2015
Product Manager

02/2004 — 04/2013
Product / Dev. Manager

05/1999 — 02/2004
Software Developer

09/1996 — 05/1999
Chief Operation Officer

I look forward to being able to continue my growth and embrace new challenges, develop new products, improve processes, educate peers, and share what I have learned. I appreciate your taking the time to review my credentials and experience.